Lymphoma Research Foundation
Powering lymphoma research with a new email strategy
The Challenge
The Lymphoma Research Foundation is dedicated to finding a cure for lymphoma, while serving and supporting those who are affected by the disease. Lacking insights into user behavior and engagement, the Foundation grappled with inefficient email marketing strategies. Without analytics or modern email templates, they couldn't leverage personalized content and data-driven decision-making to foster deeper engagement and support for their mission.
Amplifying Lymphoma Research Foundation's mission through personalized email content
Emails with a healthy dose of personalization
We developed five email welcome series with revamped messaging that introduces Lymphoma Research Foundation's mission and programs: New Email Sign-Ups, New Helpline Constituents, New Patient Education Program Participants, New Healthcare Professional Program Participants, and New Unsolicited Donors. The content is crafted to foster stronger connections with recipients, encouraging them to engage with the Foundation and become active supporters.
Data insights that strengthen connections
We implemented Google Analytics 4 (GA4) to monitor key metrics such as email signups, donation completions, publication downloads, and critical button clicks. We also created a custom dashboard that provides Lymphoma Research Foundation with easy access to essential data. With these insights, decision-making for their digital marketing program is data-driven and strategic.
“The Firefly team is incredible! They take time to understand your needs and help you bring your vision to life. Firefly helped to transform the way our organization communicates and serves our community and for that we are so very grateful.”